Mediaite's Tommy Christopher has an interesting article about the 60% gain in prime time black viewers for MSNBC. By comparison, however, Fox News lost a big chunk of what Christopher called its "already miniscule black audience."
Christopher writes that MSNBC had a good year in 2012, with 20% ratings increases in general and with "astonishing gains with their already-large African American audience, growing that audience by 60.5% for the Mon-Sun 8pm-11pm period."
In that same time period, CNN grew its black audience by 23.7%(from 131,000 in 2011 to 162,000 in 2012, 23.9% of their total audience) , while Fox News’ declined by 23.7% (38,000 in 2011 to 29,000 in 2012, 1.4% of their total audience), but MSNBC had more black viewers than both of those nets combined (from 177,000 in 2011 to 284,000 in 2012, 31.4% of their total audience).
...Griffin had little to offer competitor Fox News, which lost a significant amount of its already minuscule black audience, in the way of advice. “I’ll let them figure it out.” he said. “I think that… look at their channel, look at our channel, and I think you understand why there is a difference in viewership.”
I don't think you have to be a rocket scientist to know why African Americans would shun the network that regularly accuses President Obama of being a secret African, a secret Muslim, a socialist, a traitor, having contempt and a grudge against America and more. Or that seems to look for excuses to race bait and denigrate blacks. Or looks favorably on a regular guest who thanks God for slavery. And oh, by the way, last I checked, the birther who "just asked" if President Obama tried to have Chelsea Clinton killed in order to cover up his African birth still has a job as an "objective" news host over there.
Congratulations, Fox News. You wanted a nation of white Americans? You've got one. Enjoy it while it lasts.
There you go, Ellen; fixed it for you. :)