Apparently, Donald Trump just couldn’t stand to let Sarah Palin have all the phony-2016-candidate limelight. 

In case you’ve missed the brouhaha, on Tuesday night, Sarah Palin lashed out at Bill O’Reilly for supposedly likening her make-believe candidacy to a reality show. Last night, O’Reilly responded by playing the clip of his comment. It had occurred in a teaser for a segment about the large cast of Republican presidential hopefuls. In it, O’Reilly had said, “Wow, talk about a reality show!” In his response to Palin, O’Reilly noted that both she and Trump were part of the teaser and that each have starred in reality shows.

Apparently, Trump saw that response and viewed it as an opportunity to grab some attention for himself. Shortly after The O’Reilly Factor ended last night (and O’Reilly’s comments about Palin were at the end of the show) Trump took to Twitter to sympathize with Palin and accuse The Factor of engaging in “bad and very deceptive journalism.” He also said the show “must be headed in wrong direction.”

Meaning, O’Reilly had not talked enough about Trump. 

“So what’s your beef?” O’Reilly asked.

TRUMP: Well, my beef is all day long they advertise Trump and Palin and just over and over again. …And I was waiting and waiting for Trump and I was even waiting for Palin who is actually a very nice woman and a very good woman and there was nothing about me and nothing about her but there was nothing about me.

Trump complained that The O’Reilly Factor had engaged in “deceptive advertising.”

Well, I'm not so sure. O’Reilly recited what he supposedly had said about Trump and Palin in the segment (though there was no video). “So come on!” O’Reilly said.

Now Trump acknowledged that he had been discussed. But not enough! “It was a very quick little thing. The ads were massive and I expected to have a nice piece,” Trump said. “I saw something very briefly but it certainly wasn’t what advertised but that’s OK.”

I praised O’Reilly’s brief response to Palin as perfect. However, at least Palin had an actual complaint (ludicrous and self-serving as it was). Trump, on the other hand, couldn’t even meet that bar. Yet, unlike Palin, he got a full segment to promote his fictitious candidacy as a result.

O’Reilly even made it clear Trump will almost certainly not run. He did not mention any of Trump’s previous phony “almost rans” nor did O’Reilly mention Trump’s birtherism nor that big investigation in Hawaii Trump supposedly conducted into the circumstances of Obama’s birth.

No, O’Reilly told Trump, “I don’t think you’re gonna run for president but… I like the fact that you’re there. I like the fact that you’re not afraid to say what’s on your mind. I think we need that in a presidential race.”

Trump took the tweets back.

Watch it below, from tonight’s The O’Reilly Factor.