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Fox News Ratings Sinking Along With GOP Fortunes

Posted by Brian and Ellen -19pc on February 04, 2013 · Flag

Fox News is still clobbering the competition in the ratings department. But Roger Ailes has got to be mindful of the bad news that looms like a Republican favorability poll. UPDATED.

For starters, Huffington Post reports that Fox had its worst prime time ratings in the 25-54 demographic since August, 2001 and its lowest total day ratings since June 2008. Meanwhile, MSNBC ratings have been climbing.

Media Matters’ Eric Boehlert wades a little deeper into the weeds:

Fox is still the most-watched cable news channel, but the margins are shrinking in a hurry,especially in the coveted 25-54 demo during primetime. (On The Record With Greta Van Susteren appears to be just weeks away from losing the 10 p.m. demo battle  to MSNBC’s The Last Word.)

Then there’s Fox Business whose “sputtering performance six years after its launch raises doubts about Ailes’ supposed programming magic,” Boehlert adds.

But we don’t count Fox out yet. Huffington Post recently reported the following comments from David Folkenflik, NPR’s media correspondent:

He attributed the ratings dip to the sad state of Republican politics, saying, “It’s been a tough stretch for Fox in the sense that it’s been a tough stretch for conservatives.”

Folkenflik praised what he called the network’s ability “to win the largest niche possible” and keep those viewers tuned in.

I agree. But I could assure you that they’re more than a little nervous about these developments over in Ailesville. 

UPDATE: Despite the recent hiring of Dennis Kucinich as a Fox News contributor, the additions of Mark Levin and Erick Erickson promise more of the same old same old at Fox.

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Aria Prescott commented 2013-02-05 16:49:23 -0500 · Flag
In other words… name a show that’s trashier than “The Five” without just tossing out Springer. They may just be the last show to hit #2 off that.
Aria Prescott commented 2013-02-05 16:48:08 -0500 · Flag
Bigtoe, look at all the radio talk shows, political or not. Now look at all the talk shows that aren’t news. What do the top rated ones have in common?

They’re trash where facts just get in the way of the lowest common denominator.

The five has two women who show off their legs, the bustier one sometimes leans over excessively while wearing low cut tops, and the only words out of their mouths are insults and screaming at the token voice of reason when he does speak up.

The only thing even semi-redeeming that show is that even they realize Bob Beckel’s the only one that’s capable of a balanced, informed opinion. Regardless of which side he’s on politically.
Bigtoe commented 2013-02-05 16:34:40 -0500 · Flag
And I think the only reason the five is ahead is what’s her name keeps showing off her legs. It certainly isn’t the conversation.
Aria Prescott commented 2013-02-05 14:41:19 -0500 · Flag
Oh, goody- U Mad? is here… perhaps now he can answer my questions about his claiming the Fairness Doctrine is censorship. Or how pointing out that Fox’s ratings are declining is a “spin”

Oh, wait… He wants to prove he didn’t read the article while playing that “sky is falling” line- As well as prove he didn’t really look at the ratings with that “they beat everyone else combined” line. Let’s explore that, using the week of Jan. 28th- Feb. 1st:

Jan. 28th: Hannity lost, only “The Five” won by enough to support your “combined” claim: http://www.mediabistro.com/tvnewser/the-scoreboard-monday-january-28_b164752

Jan. 29th: Greta lost, mixed bag for everyone else. Some shows support your “combined” claim, others still don’t: http://www.mediabistro.com/tvnewser/the-scoreboard-tuesday-january-29_b164926

Jan. 30th: Greta lost again. And once again, mixed bag on who supports your “combined” claim. Only “The Five” seems consistent here: http://www.mediabistro.com/tvnewser/the-scoreboard-wednesday-january-30_b165109

Jan. 31st: Good day, no one lost. However, no one supports your “combined” claim, either: http://www.mediabistro.com/tvnewser/the-scoreboard-thursday-january-31_b165299

Feb. 1st: Hannity lost, everyone else was way down- Greta by enough to only be saved by everyone else in her slot to be down as well. http://www.mediabistro.com/tvnewser/the-scoreboard-thursday-january-31_b165299

Weekend ratings coming when posted.

And this is actually typical of one of thier better weeks. Their worse weeks, Hannity loses 3 days, Greta loses 4, most of the shows aren’t winning by a large margin, and at least one other show will have days they lose. Even on the links you posted they weren’t doing this bad.

Bottom line: They aren’t bouncing back, and the competition’s gaining. In a few more weeks, Greta’s all but assured to be #2, possibly #3. Hannity may hold out for a while, but he’s reaching a point where he’s likely to be #2 soon. Baier and Shep aren’t doing too hot, and the competition has to be having an off-day for The Five to have that significant a lead.

This isn’t counting out badly they do on major stories. Just accept that their reign on ratings is over, any spikes barnyard behaviour gets them is just a delay, and get on with your life.
truman commented 2013-02-05 09:39:38 -0500 · Flag
As long as nursing homes need a night light to placate the old folks, there will be a Fux Noise.
U Mad? commented 2013-02-05 08:10:56 -0500 · Flag
Campaigning against Social Security? Where is this campaign? When did the opinions of a few become big enough to be a campaign?
mlp ! commented 2013-02-05 08:05:14 -0500 · Flag
Okay….let’s think about this.
The Fox largest demographic (+53%) is in the over 50 crowd, More importantly, 25% is over 65, 2nd to only Limbaugh in that age group.
So…..losses due to attrition aside, how wise was it for Fox news to be campaigning against Social Security (as shown in a few threads below this one) to the group that counts on it the most?
U Mad? commented 2013-02-05 07:21:51 -0500 · Flag
FOX just ended 2012 as the #1 cable news channel for the 11th year in a row. They also had the top 11 programs for 2012 (a pretty amazing stat).

Also, everyone is neglecting to include the fact that we just had a presidential election end. Of course FOX ratings are going to go down. In October FOX set a record for its highest-rated tele-cast ever with 11.5 million viewers for a presidential debate.

But, for everyone that thinks FOX news is about to crumble and go away (like Rush Limbaugh was supposed to for the last quarter century) dont hold your breath.
Bigtoe commented 2013-02-05 06:49:17 -0500 · Flag
Using the sources you listed, it sure looks like a downward trend to me. And the 25-54 demographic is the future of all these organizations. The typical fox viewer will die off in the next 10-20 years.

I don’t think “the sky is falling” would be the appropriate slogan; try “Who ya got?”

It sure appears the writing is on the wall.
U Mad? commented 2013-02-05 06:17:52 -0500 · Flag
These “the sky is falling for FOX” stories seem to come out at about the same time every year.

Feb 2013: FOX losing ratings. The sky is falling!

March 2012: http://www.politicususa.com/fox-news-ratings-drop-2012.html Another “FOX losing ratings” story

March 2011: http://theweek.com/article/index/213170/why-is-fox-news-losing-viewers Again, FOX is losing viewers.

Oct 2010: http://www.correntewire.com/fox_losing_popularity
Another “FOX losing popularity” story

Sept 2010: Another “FOX losing ratings” story/MSNBC taking over http://www.politicususa.com/fox-msnbc-ratings.html

The sky has supposedly been falling on FOX for years. Oddly enough, they still pretty much beat all the other cable news channels combined.
Antoinette commented 2013-02-05 04:56:56 -0500 · Flag
You heard it here first. The masses has not seen anything yet. In the next two months, these Fox “News” frauds will find themselves between a rock and a hard place.

There are two individuals at this fraudulent “news” outlet who will be directly responsible for tanking the ratings of Fox “News.”

Relax and enjoy the next two months of the war between the GOP, Fox “News” and Tea Party.
Aria Prescott commented 2013-02-05 02:47:31 -0500 · Flag
I personally see Hannity being demoted to Greta’s slot, since his ratings are falling the 2nd fastest, and his spot being given to one of the daytime/guest host tokens.

Is Juan Williams on good enough terms with the network to be given a full-time hosting slot? He tests about as well as the tolerance of the average Fox News viewer allows when he’s on. He’d be a great “go-to” for both the network and it’s apologists.
Ellen commented 2013-02-05 01:11:16 -0500 · Flag
I could totally see Megyn Kelly in Greta’s spot. As much as I dislike her, at least she’s got pep and a thought process. Van Susteren is robotic in her anti-Obama talking points.

However, I do not see Kelly wanting to be labeled as a conservative opinion host.
Kevin Koster commented 2013-02-04 22:51:11 -0500 · Flag
I believe you’ll see changes in a couple of months. They’ll wait to see if the downward trend continues, particularly after they continue to bang the drum of whatever they can about President Obama. The one whose ratings have dropped the most is Greta, and I’ve heard somewhere else about the notion of them dropping her program and putting in a new show with Megyn Kelly instead.

Part of this is also a matter of the very expensive contracts already drawn up with various people. I thought that both O’Reilly and Hannity were re-upped last year for multi-year deals at a high price tag. I doubt anything happens with those two guys at all. Not sure about The Five. Seems to me that’s the easiest show they could drop if they really get in a pinch.
Aria Prescott commented 2013-02-04 20:28:13 -0500 · Flag
I just checked out a few ratings sites, and it appears that Greta and Hannity are the first ones down. Both are starting to have regular weeks where they lose 3 of 5 days.

Baier and The Five are starting to have spaced out, but fairly regular days where they lose, as well.
scooter commented 2013-02-04 19:57:47 -0500 · Flag
Oh boohoo, I am so broken up. You mean after what, 30 years of shameless propaganda people are starting to wise up and turn off FOX? Who’dathunkit?

Screw FOX, I hope they tank and die and take all of their “personalities” with them.
truman commented 2013-02-04 18:47:50 -0500 · Flag
As advertisers leave or demand rebates, Fux Noise’s profit margins will diminish. Wrinkled Rupert will expect Jabba The Ailes to take immediate corrective action. Hard times are ahead for Fux Noise. Bildo will have to reuse his loofahs, and Greta Van Suckup will postpone that expensive face-lift procedure.
NewsHounds posted about Fox News Ratings Sinking Along With GOP Fortunes on NewsHounds' Facebook page 2013-02-04 17:27:06 -0500
I could assure you that they're more than a little nervous in AIlesville.








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