Less than a week after Herman Cain appeared on the Hannity show and hyped his “Solutions Revolution,” he was back on Hannity for a double segment that included not a word about that “new movement.” This time, Cain was there to respond to Sean Hannity’s interview with Cornel West (except that in Fox’ typical “fair and balanced” way, Cain got two segments to West’s one) and to promote some new “unconventional announcement” and endorsement that was too big and too important to discuss on the Hannity show. In fact, it was too big and too important to include just one person, apparently – except Cain himself. It just so happens that he’ll reveal the big news at an upcoming speech he was able to talk about. Nevertheless, the details Cain leaked sounded suspiciously – just as in last week’s big announcement – like it's going to be “9-9-9” all over again. 

Cain promised viewers that he’d make his “unconventional endorsement in a bigger context” at the Southern Republican Leadership Conference where, he later revealed, he'll be the keynote speaker. But this was not about him. Oh, no. “If I were to endorse an individual in a conventional way, I could disappoint some of my supporters and I don’t want to do that,” Cain said generously. He said he wants “to help keep people inspired” to defeat President Obama and “if I do a conventional endorsement, I think it would hurt.” Cain wants a “bigger context.” All for the sake of the Republicans, of course.

Hannity kept pushing for clues about who or what Cain would endorse. “Are you endorsing an idea or ideas?” Hannity asked, as if they were playing 20 Questions.

“You are getting warmer!” Cain said. Hmm, what idea might Cain be endorsing? I think we can safely conclude it’s not going to be about either foreign policy or cultural issues.

“You will love it,” Cain said to Hannity. But “a lot of people in the media aren’t gonna like it.”