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Fox Business Cancels Its Entire Prime Time Lineup

Posted by Ellen -7859.80pc on February 13, 2012 · Flag

It looks like business news consumers are - excuse the pun - not buying the Fox News brand of political partisanship repackaged as Fox Business Network. In a move that was a stunning admission of its epic failure last week, Fox Business canceled its entire prime time lineup of programming in favor of re-airing programing from earlier in the day.

Brian Stelter in the New York Times reported,

The changes called attention to the poor ratings performance of Fox Business, a four- and a half-year-old spinoff of the hugely popular Fox News Channel. Both channels are owned by News Corporation.

Last year the channel had an average of 54,000 total viewers in prime time, placing it in the bottom tier of all cable channels rated by Nielsen. The leading business news channel, CNBC, had an average of 228,000 viewers in prime time.

At Media Matters, Ben Dimiero aptly described Fox Business as the Fox News Channel's "cover band" because its focus seemed more on echoing FNC's attacks on President Obama and Democrats than in reporting on business. He also noted that Fox Business has been trying to distinguish itself from Fox (and its hyper partisanship) perhaps because of a potential deal coming up with the Wall Street Journal. 

The three programs to be re-aired feature Gerri Willis, Neil Cavuto and Lou Dobbs. Stelter wrote, "While those three programs have a high concentration of Republican politicians and conservative commentators as guests, they are not as overtly political as the shows they are replacing." 

OK, maybe not as overtly political. But anyone who watches Fox News Channel knows that those three regularly appear there (Cavuto even has his own show) and they are each pretty darned political. 

The fact that each host of the canceled shows will still be around in another capacity, it's hard to think that the changes are anything but a fig leaf.

Given what Roger Ailes presents as "fair and balanced," you have to wonder if anyone at Fox even knows what non-political even means.

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Antoinette commented 2012-02-14 01:44:50 -0500 · Flag
We have a better idea: Cancel Fox “Business” Channel. This Ailes failure is the beginning of what is coming down the pipe for News Corporation and its Fox “News” mouthpieces.

Keep that popcorn warm.
Ellen commented 2012-02-14 00:02:31 -0500 · Flag
Alan Gin, that is so cool!

I had a discussion a couple of years ago with a respected reporter (who asked me not to publicly reveal the conversation) who told me that he refuses to go on Fox News any more because they were always trying to pressure him about what he would say.
Aria Prescott commented 2012-02-13 20:14:38 -0500 · Flag
Alan, are you this Alan Gin?

http://www.sandiego.edu/business/faculty/bio.php?id=110

If you are, I’m reading your credentials and I have to say I’m pretty impressed. You said you’re with the left on the issue you were called about- where do you stand overall on economy issues?

Sorry for the small hijack- I just wanna ask him this, then I’m done.
Kent Brockman commented 2012-02-13 18:23:03 -0500 · Flag
Most RWers don’t spend prime time watching anything business, they’re too busy on You Tube commenting about boobs.
d d commented 2012-02-13 17:49:01 -0500 · Flag
Guess I’m not surprised. The financial pros I know in NYC constantly joke about just how lame FBN’s actual business coverage is. Their complaints have been that FBN is way too politically focused and that it’s a waste of time to watch it.

So Bolling lost his evening show? Bwaaaaaah!
Bob Roberts commented 2012-02-13 15:03:31 -0500 · Flag
Thanks for the stunning insight Dan. You probably can’t come up with one single policy that is “ruining the country” that hasn’t been told to you by Faux or talk radio. Nothing Pres. Obama has done is ruining the country. Put that on the previous Pres. The current one is trying to bring us out of the mess he created from 2001-2009, and you can seen from the damage he did, its gonna take a bit of time to that. It seems your ilk and comrades gave Pres. Obama to fix the previous eight years, and when that didn’t happen, the right pinned all of the ills of America on him. Stop with the talking points.
truman commented 2012-02-13 09:48:08 -0500 · Flag
It’s hard to imagine how Fux Business News could be any more partisan or less informative, but Jabba T. Ailes will find a way.
Aria Prescott commented 2012-02-13 01:33:21 -0500 · Flag
“Last year the channel had an average of 54,000 total viewers in prime time, placing it in the bottom tier of all cable channels rated by Nielsen.”

And… there you go.

My guess is that they’re planning to bring in screaming clowns who will get the “OMG, You see that?!” ratings. They’ll probably tone it down at first, then get a LOT worse.
NewsHounds posted about Fox Business Cancels Its Entire Prime Time Lineup on NewsHounds' Facebook page 2012-02-13 00:15:52 -0500
This looks more like a figleaf than any real change.








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