Fox News Will Stop Pretending To Be ‘Fair And Balanced’

Fox News has ditched the most dishonest slogan in American broadcasting, if not all of marketing.

New York Magazine’s Gabriel Sherman has the lowdown:

According to network executives, Fox News has abandoned the marketing slogan “Fair & Balanced.” The decision was made last August after Ailes’s ouster by Fox News co-president Jack Abernethy, because the phrase had “been mocked,” one insider said. Another executive explained that the tagline was “too closely associated with Roger.” Fox executives have been instructed by management to market the network by its other tagline: “Most Watched. Most Trusted.”

[…]

A Fox News spokesperson confirmed that the network is dropping the slogan but said the branding change won’t affect programming or editorial decisions.

As NewsHounds has long pointed out, Fox’s “fair and balanced” slogan was always a cynical lie.

Watch Fox’s unfair, unbalanced discussion of the People’s Climate March, from the September 22, 2014 Your World, below, as a good example.

Do you like this post?

Showing 5 reactions

commented 2017-06-15 07:12:48 -0400 · Flag

Perhaps even the most faithful in their audience were realising that the old slogan was just a tad misleading. The change may reflect what Fox is finding in its inbox. The Murdoch family would not change anything so long as it worked.

commented 2017-06-15 07:04:13 -0400 · Flag

It doesn’t mater what it is call, that ship has sailed and from now on it will be known by it real name FAUX FAKE NEWS. You can put lipstick on a pig but it is still a pig.

commented 2017-06-15 06:24:06 -0400 · Flag

Well, “The most trusted name in news” is already taken by CNN." So they’re kind of ripping CNN off.

May I suggest: “Going the extra lie for Republicans”?

May I also suggest a name change from “Fox News” to “GOPTV™”?

commented 2017-06-15 02:02:27 -0400 · Flag

“Most Demonic” fits the culture of these sadistic clowns.

All colleges and universities should sever ties with this network, and end all internships. Any college or university that continues its relationship with this so-called network must be called out publicly.

commented 2017-06-15 00:00:49 -0400 · Flag

“Most Watched. Most Trusted.” I think it’s the most watched. As far as Most Trusted, that could be true, but you have to consider the stupidity of anybody who would trust Fox “news.”