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Fox News Loses More Young Viewers

Posted by Ellen -7859.80pc on August 28, 2013 · Flag

Last month, I wrote about how Fox News viewers are off-the-chart old and getting older. That trend seems to be increasing, if the August ratings are any guide. Although Fox News continues its dominance as the top eyeball getter of Fox News, its share of the coveted 25-54 year-old viewers shrank precipitously.

According to TV Newser, Fox News viewership "declined across the board year-over-year and posted its lowest ratings in the A25-54 demographic since August 2001 in both total day and primetime."

Here are some of the details:

In its last full month before Elisabeth Hasselbeck takes over as co-host, “Fox & Friends” was down -3% in total viewers and -23% in the demo. In primetime, which the network also plans to shake up this fall, “The O’Reilly Factor,” “Hannity” and “On the Record with Greta Van Susteren” were down for the month compared to August 2012: Bill O’Reilly‘s program was down -9% in total viewers and -25% in the demo, while Sean Hannity‘s show was down -21% in total viewers and -26% in the demo. “On the Record” was down -20% in both ratings measurements.

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Peter Kiryluk commented 2013-09-25 15:36:05 -0400 · Flag
Old people are to stupid, as they don’t read anything and pretend computer information does not apply to them. For us younger viewers, We Choose RT-America as its not full of CRAP.
Amy Fisher commented 2013-08-29 20:04:08 -0400 · Flag
Current polls indicate that a greater number of the country’s youngest generations now support the same values that FauxNoise directly opposes, such as LGBT rights and gay marriage, than their counterparts in previous decades. More young people live alone, and plan to either delay or skip entirely marriage and/or children. They are less likely to own their own homes (with the possible exception of condominiums). Today’s teenagers don’t want to own cars and even put off getting a driver’s license. They are realistic/pessimistic about holding down a full-time job that pays well and offers good benefits, much less finding satisfaction in a career of their choice. These are the kids that FauxNoise wants to attract. Good luck, idiots!
Kevin Koster commented 2013-08-29 16:27:14 -0400 · Flag
To be fair, MSNBC has been losing younger viewers too, and they don’t have anywhere near the overall number of Fox News viewers. But CNN is sitting in the middle and gaining with the younger viewers. Which explains why Fox News is trying to maneuver to win some of those viewers back.
Kevin Koster commented 2013-08-29 13:53:36 -0400 · Flag
Actually, Tarra, CNN is gaining younger viewers. If you look at the TV Newser page, you’ll see analysis of ratings showing that other than Piers Morgan, the CNN shows are increasing their numbers of A25-54.

MSNBC has certainly lost younger viewers, as has Fox News.

I agree with Ellen that the issue here is one of great concern to not only Fox News but the GOP in general. They need to find a way to attract a younger constituency – the analysis shows most of their supporters are older. The real question is whether the younger viewers/voters will somehow become become Fox News people as they pass the 40 and 50 year age markers. There is historical precedent for people becoming more conservative as they get older, but I don’t know that it will apply in the polarized environment we see today. I don’t know that people who have regularly been denigrated and insulted by Limbaugh, Hannity and O’Reilly will suddenly decide they agree with those guys.

From the way Fox News and the GOP are maneuvering, they would seem to have the same doubts I have. Which means that they know their largest group of supporters is bound to shrink by more dramatic numbers as time goes on. Given that the GOP has alienated communities other than white males, this is a very disturbing trend for them. If they don’t find a way to deal with this, they could be in real trouble in a few years. For this reason, Fox News is trying to shake up their lineup – not a step taken by an organization with a lot of confidence in their longer-term future.
Ellen commented 2013-08-29 12:28:24 -0400 · Flag
Tarra,
The point of the post is that Fox is losing younger viewers. If they didn’t see that as a problem, they would not be adding Megyn Kelly to prime time when they already have a solid lead in the overall ratings.

Also, I’m not saying Fox is in trouble. But I do think it’s worth noting that Fox viewers are not at all representative of America, as much as the network would like you to think that they do.
Antoinette commented 2013-08-29 04:08:50 -0400 · Flag
Advertisers prefer 25-54 demographics. These aging anchors attract great-grandpa and great-grandma as viewers.

Hannocchio the RINO and Billy won’t be lifers at this fraudulent network. One day, their contracts will not be renewed, and these aging hacks will be tossed to the curb.

Billy and Hannocchio are too old to attract younger viewers. Hannocchio looks 10 years older than 51. That would explain his elderly audience.

The head Foxies need to give these two old men their walking papers, and bring in younger hosts. Being number one is nothing if you can’t bring in revenue to pay these two grandpas.
Bob Roberts commented 2013-08-29 00:31:32 -0400 · Flag
You will never hear these stats on Faux. All you will hear is “We’re No. 1 in cable news viewership.” As long as the senile seniors are watching, Faux remains on the top.
Eric Youngstrom commented 2013-08-28 22:08:35 -0400 · Flag
Faux News and their base are dying off and WHAT SHOCKER!!! the younger generations are not buying in to the BULLSHIT!
truman commented 2013-08-28 19:31:52 -0400 · Flag
The average Fux Noise viewer will soon be two years older than dead.
mlp ! commented 2013-08-28 18:34:39 -0400 · Flag
Yeah, but I’m not sure how much good news this is. MSNBC fared even worse. CNN was the only cable news that showed an improvement from 2012. I’ve heard that there’s always a slump after an election year, though.








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