Rep. Darrell Issa must have figured he’d get the most bang for his buck by using his endorsement of Senator Marco Rubio to get some face time on Fox News.

Appearing on Fox & Friends to make his endorsement yesterday, Issa got some GOP love from host Steve Doocy. He hyped Issa's announcement by saying it was “sure to shake things up.”

Then Issa came on and acted as if he had made some monumental decision. 

ISSA: Thanks for covering this. Marco Rubio really is an exciting candidate, and I'm pleased to be able to endorse him and to work for him for the presidency.

Doocy helped sell Issa's decision:

DOOCY: The reason you are lending your name to his is that you feel he's conservative enough for you, and he's also electable, which, ultimately, if you're going to put your name with somebody, you want him to be electable.

The infomercial continued.

ISSA: He's saved us money on Obamacare where others have simply wanted to repeal it. He's already saved $2 1/2 billion by eliminating an unreasonable backstop by the taxpayers for failed programs. He's been fighting for a lot of the things I believe in. He's not afraid to engage on the hottest subjects, and that's important because the next president's going to have to fix a lot of broken things, including our foreign policy.

Doocy said, “Sure, absolutely,” without asking for specifics about what, exactly, needs to be fixed. Nor did Doocy note that the Affordable Care Act, aka ObamaCare, has provided health insurance coverage for more than 16 million people.

Later, Doocy moved on to attack those who blame anti-Planned Parenthood rhetoric for Friday’s shooting at a clinic in Colorado.

"There's very much no connection the dots," Issa said.

Watch the PR job below, from the November 30 Fox & Friends.