Fox News Jesse Watters may not mind having his readers regularly discuss assassinating President Obama and he has personally stalked a young, female blogger because she dared criticize Bill O’Reilly’s sexism, but when it comes to beer ads, he’s found religion. So long as he can exploit it for political gain, that is. Because he actually announced, without challenge, that a Sam Adams beer ad that referenced the Declaration of Independence without mentioning “endowed by their Creator” was a sign that “the terrorists have won” and that the tea party has been “targeted.”
As co-host Clayton Morris explained, the “endowed by their Creator” phrase was omitted because the Beer Institute guidelines are to keep religion out of beer advertisements.
But rules are for other people. Substitute host Anna Kooiman sneered, “Yeah, that’s what they say. They’re puttin’ it off on some old red tape there.” Meanwhile, her dress was rather immodestly hiked up to the top of her thighs.
But Watters took the cake. He said, “When political correctness takes over the beer advertising industry, the terrorists have won. I mean, this is absolutely outrageous. …Maybe the Tea Party’s being targeted here, guys.”
Watters could not stop grinning as he delivered what was purportedly very disturbing news to him. Kooiman giggled ostentatiously and she lifted one of her near-naked legs so that it displayed a little more prominently. All in the name of piety.
Morris said he loves the company but “It’s weird to think that the beer code ethics guideline, whatever bogus organization that is, has more authority than our Declaration of Independence. If the beer code comes calling and says, ‘Hey, by the way, you put God in your advertising, we’re not having it.’ Why don’t you pull out the Declaration of Independence and say ‘I got this document here, does this trump yours?’
Yes, if only the beer company had talked about killing the president or punching an Obama supporter or suggesting we overthrow the government, they could have been saluted as real patriots on Fox News.
I don’t know about you, but I’m going to make a point of buying Sam Adams beer next time and I’m going to consider it an act of defiance against these anti-American, hate mongering propagandists.
Video available at Mediaite.
If Fox “News” didn’t make such a big f@%king deal out of this, the vast majority of viewers of the beer commercial wouldn’t have even noticed the missing words.
I’m not much of a beer drinker, but if Samuel Adams doesn’t see the need to put God in their beer commercial, that’s good enough for me. If I ever go to the store for some suds, it’s gonna be good ’ol Sam Adams for me!
Not that Fox News or the Tea party would know that. Their bibles are only there to keep their table from wobbling.
Is the man-child not aware that God SPECIFICALLY forbids the consumption of alcohol? It’s right there in the Bible (in several places). And it was RELIGIOUS ZEALOTRY that fueled the temperance movement which led to Prohibition (which banned the manufacture and sale of alcohol—including beer—in this country).
Maybe the man-child needs to visit Bob Jones University or Oral Roberts University or Liberty University and see what those schools (all of which are religious, or “God-fearing,” universities) have to say on the consumption of alcohol by their of-legal-age students, even off-campus.
Now, I really hate the company’s invoking of the Declaration of Independence to sell beer since the original Samuel Adams has ZERO to do with the brewery bearing his name. (Just like John Hancock Life Insurance has nothing to do with the guy best known for his signature on the Declaration.) There are stories that the 18th century revolutionary did run a brewery but little hard evidence to prove them. These stories are what prompted the company’s founders, one of whom is a man named Jim Koch—can’t find any evidence that he’s related to the other Kochs—to name the company for good ol’ Sammy boy. Here’s another bit of coincidence: The TV show “Cheers”—about a bar based in Boston—debuted in 1982, about 2 years before the first batch of Sam Adams Boston Lager, the original brew, was sold. As fans of the show will remember, the bar owner’s name was “Sam Malone,” a former pitcher for the Boston Red Sox. Doesn’t that strike anyone as just a bit more coincidental when the beermakers were sitting around and deciding on a name for their brew? That a popular TV show, set in a Boston bar owned by a man named Sam, should just happen to be on the air?
Personally, I’ve tried several of the company’s different brews and I guess my palate just isn’t all that sensitive because I can’t really tell all that much difference between the varieties.
Samuel Adams sells beer, and it is not necessary to include Jay-sus in every sales pitch to reasonable people.
Reading about it was enough for me.
I couldn’t bring myself to experience the vaporous histrionics of the 4th stringers on the couch.