While "Madmen" is a fictional rendering of the sexism and misogyny of the 60's, Fox News is a real reflection of the sexism and misogyny of the conservative right. So as the mouthpiece for the patriarchy, Fox is on a mission to smear feminism which, with its scary radical ideas about equal pay and reproductive justice is very threatening to those who think that women (and minorities) should know their place. Recently, a You Tube video, featuring girls dropping the "f-bomb" while articulating some real statistics on the status of American women, has gone viral. The right wing is going nuts because it's just so "unladylike" and an example of evil feminism. This morning, Fox & Friends advanced these memes in discussing the video which, unmentioned by Fox propagandist Anna Kooiman, is an ad for tee shirts - not feminist agitprop. 

Anna Kooiman began: "They might look cute, but their message is anything but." You Tube video, which features little girls using the word "fuck" in delivering feminist messages was shown. The chyron: "F-bombs for Feminism, Video Uses Cursing Kids to Fight Sexism." Kooiman noted that the video "has been causing controversy all week and the question now is 'do American women really have it all that bad'." She introduced her guest, Sabrina Schaeffer, from the Independent Women's Forum, an anti-feminist free market group.

Kooiman asked Schaeffer "what kind of message are they trying to send because the only message...was that these beautiful young girls were not acting very ladylike." Schaeffer, who has appeared on Fox to condemn regulations on coal, blame government for high tuition costs, and lie about how Democratic women were not harsh enough with Anthony Weiner, provided the requisite validation: "That's for sure." She described the video as "vulgar and crass" and rather than create an awareness of women's issues, it "wakes people up the irrelevancy of the feminist movement, today."

Kooiman claimed that Fox is "all for freedom of speech" and added that Fox had to bleep out all the dirty words. She asked "where's the discretion" as the chyron read "Feminism Gone Too Far, Young Girls Used to Discuss Adult Problems." Schaeffer whined about how society has "stooped to such a low level" with such "unladylike" behavior from little girls and asked if the "message" is that "life in America is inherently unfair, it's sexist, women are perpetually, mistreated, abused, taken advantage of..." (Meanwhile, on Fox, there is a constant parade of persecuted Christians). She advised nasty feminists to travel "to see what real abuses are out there and then come back here and realize that life in America for girls, for women, is pretty darned good." Kooiman: "Absolutely." The chyron:  "US Agenda , Schaeffer, Video Falsely Depicts Life in US."

Kooiman claimed that the little girls were conveying a message that living happily ever after is a fantasy that "we shouldn't aspire to have" and asked what they could have done as an alternative to "this tasteless thing." Schaeffer acknowledged that "there are problems" for American women; but this isn't the way to deal with them. On Fox News, a "news" network that peddles in lies and right wing propaganda, she accused the video of presenting "dishonest information" and, on a network that prides itself on exposing women's legs, she accused the video of saying that the workplace is "inherently sexist." The chyron reinforced the agitprop: "Feminism Gone Too Far, Young Girls Used to Address Adult Problems." She suggested that the message should be that government should get out of women's lives. The chyron: "Swearing for Society, Video Liken Swear Words to Sexism." (Huh?)

While the video does show children in an unflattering light, it is just an effing ad on You Tube. The group behind it, FCKH8 got into trouble with anti-racism groups after it featured children, from Ferguson, to promote its gear. What is more troubling than f-bombing little girls, was the offensiveness of Schaeffer's claim that life is awesome for American women. Her ridiculous claim might not be accepted by women who are living in shelters after having been abused by their male counterparts, women who can't afford to leave their jobs and families to travel hundreds of miles for an abortion because of an anti-abortion law shutting down local clinics, and women who have been denied a raise even though they do the same work as men, and so on.

But in Foxworld, women should be happy because life is good.....