Fox News is still clobbering the competition in the ratings department. But Roger Ailes has got to be mindful of the bad news that looms like a Republican favorability poll. UPDATED.
For starters, Huffington Post reports that Fox had its worst prime time ratings in the 25-54 demographic since August, 2001 and its lowest total day ratings since June 2008. Meanwhile, MSNBC ratings have been climbing.
Media Matters’ Eric Boehlert wades a little deeper into the weeds:
Fox is still the most-watched cable news channel, but the margins are shrinking in a hurry,especially in the coveted 25-54 demo during primetime. (On The Record With Greta Van Susteren appears to be just weeks away from losing the 10 p.m. demo battle to MSNBC’s The Last Word.)
Then there’s Fox Business whose “sputtering performance six years after its launch raises doubts about Ailes’ supposed programming magic,” Boehlert adds.
But we don’t count Fox out yet. Huffington Post recently reported the following comments from David Folkenflik, NPR’s media correspondent:
He attributed the ratings dip to the sad state of Republican politics, saying, “It’s been a tough stretch for Fox in the sense that it’s been a tough stretch for conservatives.”
Folkenflik praised what he called the network’s ability “to win the largest niche possible” and keep those viewers tuned in.
I agree. But I could assure you that they’re more than a little nervous about these developments over in Ailesville.
“Okay….let’s think about this.
The Fox largest demographic (+53%) is in the over 50 crowd, More importantly, 25% is over 65….”
Let Fox keep pushing raising the S.S. age to 70 and we will see how long they hang on to this demographic. They are losing the ‘Newer Viewer" crowd and pushing policies that will screw over their ’Older Viewer’ crowd. As we used to say in the service as one got ‘short’….A.M.F.
They’re trash where facts just get in the way of the lowest common denominator.
The five has two women who show off their legs, the bustier one sometimes leans over excessively while wearing low cut tops, and the only words out of their mouths are insults and screaming at the token voice of reason when he does speak up.
The only thing even semi-redeeming that show is that even they realize Bob Beckel’s the only one that’s capable of a balanced, informed opinion. Regardless of which side he’s on politically.