Fox News is still clobbering the competition in the ratings department. But Roger Ailes has got to be mindful of the bad news that looms like a Republican favorability poll. UPDATED.
For starters, Huffington Post reports that Fox had its worst prime time ratings in the 25-54 demographic since August, 2001 and its lowest total day ratings since June 2008. Meanwhile, MSNBC ratings have been climbing.
Media Matters’ Eric Boehlert wades a little deeper into the weeds:
Fox is still the most-watched cable news channel, but the margins are shrinking in a hurry,especially in the coveted 25-54 demo during primetime. (On The Record With Greta Van Susteren appears to be just weeks away from losing the 10 p.m. demo battle to MSNBC’s The Last Word.)
Then there’s Fox Business whose “sputtering performance six years after its launch raises doubts about Ailes’ supposed programming magic,” Boehlert adds.
But we don’t count Fox out yet. Huffington Post recently reported the following comments from David Folkenflik, NPR’s media correspondent:
He attributed the ratings dip to the sad state of Republican politics, saying, “It’s been a tough stretch for Fox in the sense that it’s been a tough stretch for conservatives.”
Folkenflik praised what he called the network’s ability “to win the largest niche possible” and keep those viewers tuned in.
I agree. But I could assure you that they’re more than a little nervous about these developments over in Ailesville.
“Okay….let’s think about this.
The Fox largest demographic (+53%) is in the over 50 crowd, More importantly, 25% is over 65….”
Let Fox keep pushing raising the S.S. age to 70 and we will see how long they hang on to this demographic. They are losing the ‘Newer Viewer" crowd and pushing policies that will screw over their ’Older Viewer’ crowd. As we used to say in the service as one got ‘short’….A.M.F.
They’re trash where facts just get in the way of the lowest common denominator.
The five has two women who show off their legs, the bustier one sometimes leans over excessively while wearing low cut tops, and the only words out of their mouths are insults and screaming at the token voice of reason when he does speak up.
The only thing even semi-redeeming that show is that even they realize Bob Beckel’s the only one that’s capable of a balanced, informed opinion. Regardless of which side he’s on politically.
Oh, wait… He wants to prove he didn’t read the article while playing that “sky is falling” line- As well as prove he didn’t really look at the ratings with that “they beat everyone else combined” line. Let’s explore that, using the week of Jan. 28th- Feb. 1st:
Jan. 28th: Hannity lost, only “The Five” won by enough to support your “combined” claim: http://www.mediabistro.com/tvnewser/the-scoreboard-monday-january-28_b164752
Jan. 29th: Greta lost, mixed bag for everyone else. Some shows support your “combined” claim, others still don’t: http://www.mediabistro.com/tvnewser/the-scoreboard-tuesday-january-29_b164926
Jan. 30th: Greta lost again. And once again, mixed bag on who supports your “combined” claim. Only “The Five” seems consistent here: http://www.mediabistro.com/tvnewser/the-scoreboard-wednesday-january-30_b165109
Jan. 31st: Good day, no one lost. However, no one supports your “combined” claim, either: http://www.mediabistro.com/tvnewser/the-scoreboard-thursday-january-31_b165299
Feb. 1st: Hannity lost, everyone else was way down- Greta by enough to only be saved by everyone else in her slot to be down as well. http://www.mediabistro.com/tvnewser/the-scoreboard-thursday-january-31_b165299
Weekend ratings coming when posted.
And this is actually typical of one of thier better weeks. Their worse weeks, Hannity loses 3 days, Greta loses 4, most of the shows aren’t winning by a large margin, and at least one other show will have days they lose. Even on the links you posted they weren’t doing this bad.
Bottom line: They aren’t bouncing back, and the competition’s gaining. In a few more weeks, Greta’s all but assured to be #2, possibly #3. Hannity may hold out for a while, but he’s reaching a point where he’s likely to be #2 soon. Baier and Shep aren’t doing too hot, and the competition has to be having an off-day for The Five to have that significant a lead.
This isn’t counting out badly they do on major stories. Just accept that their reign on ratings is over, any spikes barnyard behaviour gets them is just a delay, and get on with your life.
The Fox largest demographic (+53%) is in the over 50 crowd, More importantly, 25% is over 65, 2nd to only Limbaugh in that age group.
So…..losses due to attrition aside, how wise was it for Fox news to be campaigning against Social Security (as shown in a few threads below this one) to the group that counts on it the most?
Also, everyone is neglecting to include the fact that we just had a presidential election end. Of course FOX ratings are going to go down. In October FOX set a record for its highest-rated tele-cast ever with 11.5 million viewers for a presidential debate.
But, for everyone that thinks FOX news is about to crumble and go away (like Rush Limbaugh was supposed to for the last quarter century) dont hold your breath.
I don’t think “the sky is falling” would be the appropriate slogan; try “Who ya got?”
It sure appears the writing is on the wall.
Feb 2013: FOX losing ratings. The sky is falling!
March 2012: http://www.politicususa.com/fox-news-ratings-drop-2012.html Another “FOX losing ratings” story
March 2011: http://theweek.com/article/index/213170/why-is-fox-news-losing-viewers Again, FOX is losing viewers.
Oct 2010: http://www.correntewire.com/fox_losing_popularity
Another “FOX losing popularity” story
Sept 2010: Another “FOX losing ratings” story/MSNBC taking over http://www.politicususa.com/fox-msnbc-ratings.html
The sky has supposedly been falling on FOX for years. Oddly enough, they still pretty much beat all the other cable news channels combined.
There are two individuals at this fraudulent “news” outlet who will be directly responsible for tanking the ratings of Fox “News.”
Relax and enjoy the next two months of the war between the GOP, Fox “News” and Tea Party.
Is Juan Williams on good enough terms with the network to be given a full-time hosting slot? He tests about as well as the tolerance of the average Fox News viewer allows when he’s on. He’d be a great “go-to” for both the network and it’s apologists.
However, I do not see Kelly wanting to be labeled as a conservative opinion host.
Part of this is also a matter of the very expensive contracts already drawn up with various people. I thought that both O’Reilly and Hannity were re-upped last year for multi-year deals at a high price tag. I doubt anything happens with those two guys at all. Not sure about The Five. Seems to me that’s the easiest show they could drop if they really get in a pinch.
Baier and The Five are starting to have spaced out, but fairly regular days where they lose, as well.
Screw FOX, I hope they tank and die and take all of their “personalities” with them.