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NY Times: Beck And Fox News May Separate

Reported by Ellen - March 6, 2011 -

From today's New York Times: "(Glenn Beck) still has numbers that just about any cable news host would envy and, with about two million viewers a night, outdraws all his competition combined. But the erosion is significant enough that Fox News officials are willing to say — anonymously, of course; they don’t want to be identified as criticizing the talent — that they are looking at the end of his contract in December and contemplating life without Mr. Beck."

David Carr, author of the Times article, notes that the relationship between Fox and Beck may yet be repaired given that Beck's ratings are still high. But he also notes that Beck could do just fine without Fox and that, in all likelihood, Fox could do just fine - if not better - without Beck.

My prediction? He'll be gone before December - especially after reading this bit from the Times article:

Joel Cheatwood, a senior vice president of development for Fox News and the executive in charge of the show, thinks it’s silly to suggest that the American viewing public’s romance with Mr. Beck is on the wane — he’s trouncing his competition — but says that keeping the show upbeat is something he discusses with Mr. Beck.

“We have talked about that, at his instigation,” Mr. Cheatwood said. “It is really important that no matter how dire he thinks things are or what horrible direction things may be going from his perspective that the show maintains a sense of hope.”

“What you see on television with Glenn is the real guy,” he added, “and that is a double-edged sword. If he is upset about something, you see it.”

Maintain a sense of hope? The Glenn Beck show is all about doomsday and apocalypse. If Cheatwood thinks "Glenn the real guy" is a "double-edged sword," there can only be one interpretation: Even if Beck is still killing in the ratings, he's a downer to Fox News.



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