Fox News Ratings Plunge; MSNBC Ratings Rise
Reported by Guest Blogger - September 30, 2010 -
Cable news ratings for the third quarter reveal that FOX NEWS’ ratings have fallen 21% in total viewers - and 26% for younger viewers. To add insult to injury, check out how MSNBC is doing.
Fox News is still dominating the cable news ratings. The network has the top 11 programs in cable news, but there are ominous signs that the empire is starting to crack. Compared to the third quarter of 2009, Fox has lost 21% of their total viewers, and 26% of their younger viewers. The biggest loser on the network was Bill O’Reilly who saw his program The O’Reilly Factor lose 12% of its total viewers and 21% of its young viewers. Sean Hannity, Glenn Beck, Bret Baier, and Greta Van Susteren rounded out the top five cable news shows, and they each posted double digit declines.
Fox News is now averaging 1.831 million prime time viewers a day, and only 443,000 viewers age 25-54. The problem for Fox News is even more acute because second place MSNBC is actually growing. While Glenn Beck suffered double digit losses at 5PM, Chris Matthews posted modest gains of 1% overall and 8% in the demo. While Bret Baier declined, Ed Schultz has seen his viewership skyrocket at 6 PM. The Ed Show is up 24% over last year in total viewers and 8% in the demo. Keith Olbermann’s Countdown was down over last year by 6% in total viewers and 19% in the demo, but Olbermann’s was the only cable news show to gain audience since the second quarter. Rachel Maddow gained 6% in total views, but lost 1% with the demo.
I can’t really think of anything to add without just being snarky.