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Fox News “Taking Up With Beck’s Agent” His Shilling For Gold

Reported by Ellen - December 10, 2009 -

Co-authored by Hula

As News Hounds has previously reported, Glenn Beck’s apocalyptic histrionics and his touting gold investments just happen to fit in nicely with his financial relationship with his sponsor, Goldline International. But now, in the wake of a Politico story reporting about right-wing talkers' golden (pun intended) relationships to gold, Fox News has decided to take up the matter with Beck's agent, George Hiltzik. We ask, what took them so long and what about the other Fox News personalities who promote Goldline?

It seems that while Fox News prohibits its on-air talent from making paid product endorsements, it does allow its commenters who are radio hosts to do “live reads,” i.e. live ads on the radio. Beck has gone far over that line with Goldline. DailyFinance.com reports that the company says Beck is a “paid spokesman” for the company and his photo is prominently featured on the Goldline website.

So what took Fox News so long? DailyFinance reports that Joel Cheatwood, senior vice president for development at Fox says, "When we hired Glenn at Fox News, we hired him with the understanding that he had a well-established, burgeoning radio business, and we had to be accepting of certain elements of that." Cheatwood also said that Beck's relationship with Goldline dated back to his time at HLN, CNN's sister network. In other words, Fox was willing to turn a blind eye to the fact that Beck was violating Fox News’ policy until now.

And what about the other Fox News spokespeople who can be seen endorsing Goldline on their website? I took a peek and found that Dennis Miller and Laura Ingraham also “recommend” Goldline there. Is Fox speaking with their agents, too?

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