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FOX Friends put lipstick on FOX Business Channel ratings pig

Reported by Chrish - April 22, 2008 -

FOX is all about quantity, not quality. The ratings at FOX Business Channel have reportedly been low with one exception so this morning 4/22/08 FOX and Friends First reported the good showing, with cheering sound effects, and ignored the rest.
With video.

Despite a well-financed and broadcast promotional campaign, the New York Times reported in January that only 6,300 people were watching, on average, on any given weekday. If their ratings have improved in the interim, they're not telling: TVNewser reports that the

"network's 8pmET offering, The Dave Ramsey Show, has topped business news competitor CNBC twice in the A25-54 demo. Ramsey topped a Fast Money re-air on March 26 (41K v. 28K) and beat High Net Worth on April 11 (52K v. 38K). Granted, this is only two hours of FBN's approximately 2,200 hours of programming since launch on Oct. 15, but it comes despite CNBC's 55 million household advantage. The CNBC programs topped Ramsey in Total Viewers on those nights."

Another article at TVNewser claims that they have

"learned that FBN will remain in Nielsen's Access Stage, which prohibits public release of ratings information (although the network is receiving internal data). Once a network becomes a "full service client," the ratings can be released publicly and Nielsen can use the numbers as part of daily reporting."

According to the NYTimes article, "Nielsen is not permitted to release or even confirm those figures publicly. That is because they are so low as to fall below Nielsen’s minimum standards for reporting, said Gary Holmes, a Nielsen spokesman. [...] Mr. Holmes did confirm that Fox Business would have to reach a minimum threshold of 35,000 viewers — representing a tenth of a ratings point — before it could disclose the network’s audience publicly."

FOX is, of course, spinning the lack of viewers by blaming Nielsen:

FBN Senior Vice President of Advertising Sales Paul Rittenberg tells TVNewser, "Given Nielsen's recent accuracy issues, we feel it's best to wait until they can provide some precise degree of illumination on the data they've presented to us, especially given the margin of error on several of their digital measurements. Our number one priority is accountability for advertisers."

In the segment this morning Doocy announced that the Dave Ramsey show beat CNBC twice in the 25-54 demo, and then they went to full-screen graphic that proclaimed

"FOX Business



Not too disengenuous, eh? Doocy then refered to FBN as "this little upstart business channel obviously got a bunch of viewers!"

Well, Dave Ramsey did anyway. You could put him on Comedy Central or HGTV and people would watch him there.

More cross-promotion, more misrepresentation.