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The simple truth about the cable news industry

Reported by Chrish - November 28, 2007 -

Best summed up by Bill Hemmer, formerly of CNN and now on FNC:

"People ask me all the time what the difference is between CNN and Fox," Hemmer continues. "It's day and night. We're a business. Viewers count. Ratings count. The store has got to stay open. We need customers."

Marketing 101 tells us the first thing you need to do is identify your demographic, and step two is to give them what they want. Roger Ailes knows how to deliver for boss Rupert Murdoch. At FOX they cater to the right-wing of the Republican party, which Ailes knows well, and explains why their viewers are so loyal and defensive - criticism of the network is criticism of their ideology.

Hemmer, who should know as a former CNN employee, appears to be saying that FOX delivers what the customers want ("news" with a bent, sex, blondes, and something to be outraged about) while CNN is more about the news and not so much with pandering to the viewers - hence their less vested audience.