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Murdoch's News Corp. further blurring the line between news and entertainment

Reported by Chrish - August 31, 2007 -

Many people don't know the difference between FOX TV and FOX News, as evidenced by some of the mail we receive (but these are people who can't tell the difference between News Hounds and FOX, good grief). FOX TV is apparently launching a sitcom based in a newsroom, "Back to You," starring right-wing Hollywood stars Kelsey Grammer and Patricia Heaton.

As part of the publicity they are dispatching fake news vans around major cities. According to the New York Times,

"The vans, decorated to look like the news trucks deployed by local TV stations, will cruise the streets of Boston, Chicago, Los Angeles and New York over Labor Day weekend. They will carry the call letters WURG, for the name of the make-believe Channel 9 in Pittsburgh, where “Back to You” is set.

The vans will be staffed by actors dressed in blazers and other garb favored by news anchors, who will hand passers-by pens and other promotional trinkets styled like the items local stations give away. "

I'm sure it will be hilarious, with those two actors, but will also push the meme that news should be flashy and "up" and entertaining rather than serious and informative and "wonky."