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Lowe's Pulls Ads From O'Reilly Factor

Reported by Deborah - July 27, 2007 -

We just got some wonderful news! One of our readers received a letter from Lowe's saying their ads will no longer appear during The O'Reilly Factor. We have not gotten any details yet but we'll keep you posted. Here's the letter below.

Dear Lowe's Customer,

Thank you for your comments regarding the program, The O'Reilly Factor.
Lowe's has strict guidelines that govern the placement of our advertising. Our company advertises primarily in national, network prime-time television programs and on a variety of cable outlets.
Lowe's constantly reviews advertising buys to make certain they are consistent with its policy guidelines. The O'Reilly Factor does not meet Lowe's advertising guidelines, and the company's advertising will no longer appear during the program.
We are dedicated to providing the best service, products, and shopping environment in the home improvement industry. All three of these are very important to our business, and our customers will always be our number one priority.
We appreciate your contacting us, and hope this information addresses your concerns.
Thank you,
Lowe's Customer Care

There has been no formal word from Lowe's at this point and the letters recieved from Lowe's customer service department are certainly not definitive proof of their withdrawl from the O'Reilly Factor. However, it's highly unusual for a company to send out this type of response if they have no intention of honoring their claim.

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