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The Incredibly Shrinking "Business News" on Fox's "Business News" Show

Reported by Melanie - June 18, 2007 -

Neil Cavuto, the anchor of Fox's "premiere business news" program, Your World w/Neil Cavuto, obviously has a hard time deciding what to report during the -- what? -- 41 minutes of "news" aired on his show. A quick hit on any number of business news websites -- let's take Bloomberg -- shows just how much is going on, so someone like Cavuto has to decide what is important and what is not. A tough task, to be sure.

Today (June 18, 2007) Cavuto decided to open with the "suspicious vehicle" near the White House and the floods in Texas. From there he moved to Mike Gavel, the Democratic presidential candidate who talked about taxes while Cavuto insisted the economy's in great shape. Next came three segments on the border fence and one on Bush releasing millions of dollars to Fatah. Next came a segment about News Corp.'s bid to buy Dow Jones which seemed to me to be more about how macho News Corp. is than anything else. That was followed by a segment about the drag racing crash that killed several people over the weekend, a/k/a "extreme sports;" one on whether the "liberal media" will report the 22c drop in gas prices (it won't because it wants to bring Bush down), and one on which song Hillary Clinton will pick as her campaign theme song (according to Cavuto, she's leaning toward "I'm a Believer," by The Monkees).

Worked in, between the segment about "extreme sports" and the one about the "liberal media" reporting (or not) the drop in gas prices, was the "Fox Stox" segment. Topics reported there were:

-- Terry Semel resigns as Yahoo! CEO.

-- Duke University reaches a settlement with lacrosse players.

-- Shares of Alcoa climb on renewed takeover talk.

-- Capitol/EMI records to release Ringo Starr's "solo catalog" online.

and,

-- A bakery in Brentwood, California is selling what it calls a "Paris Hilton Visitor Cake," which is a cupcake with a little file baked inside.

Comment: Interesting choices, huh? There was a time, years ago, when the 90-second "Fox Stox" segment was actually all about stocks, but no more. Even that teeny, tiny bit of "business news" is disappearing. Which reminds me: Are you as excited as I am about the debut of the new "Fox Business Channel?" Just think, there will be a time, in the not so distant future, when we can all watch this kind of hard-hitting, informative, ah, "business news," 24/7! Looks like it'll premiere (sometime this fall) just in time to cover the "business news" for the '08 presidential campaign (if you know what I mean).