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No More Drowning Polar Bear Jokes On FOX News

Reported by Deborah - May 14, 2007 -

Not only has Rupert Murdoch committed to green business practices, he also told his News Corp employees today via webcast that he's ready to preach the message too.

“The challenge is to revolutionize the [climate change] message,” Murdoch told News Corp. employees. “He emphasized the need to ‘make it dramatic, make it vivid, even sometimes make it fun. We want to inspire people to change their behavior.’”

Here's the story from the Pacific Free Press.