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News Corporation and NBC Ink Deal to Take on YouTube

Reported by Marie Therese - March 22, 2007 -

FOXNews.com is reporting that a deal has been reached between News Corporation, parent company of FOX News Channel, and NBC Universal, a subsidiary of General Electric, to create an alternate distribution system for its content. According to FOXNews.com: "The venture is aimed at giving broadcasting companies like NBC and News Corp., which owns the Fox broadcast network and the Twentieth Century Fox movie and TV studio, greater control over how their shows are distributed on the Internet. NBC, a unit of General Electric Co. (G), also owns the Universal film studio and several cable channels including Bravo."

The article continues: "Rather than create one online destination, the shows will be available through a number of Web sites that already receive large amounts of visitors, including Yahoo, Time Warner Inc.'s AOL (TWX), Microsoft Corp.'s MSN (MSFT), and MySpace, which is owned by News Corp (NWS).

"NBC, Fox and other TV networks have been scrambling to find ways to distribute their shows online in a way that they can control and generate revenue from advertising."

The video content will be paid for by advertising and will be free to consumers.