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Effective Media Monitoring: not as easy as it looks

Reported by Chrish - March 2, 2007 -

The guys at Olbermannwatch have thrown in the towel now that KO has received a four-year extension on his MSNBC contract. Claiming that they have drawn too much attention to Countdown and Olbermann with their blog, they are cutting and running before he becomes even more popular due to their efforts to discredit and ridicule him.

The site has been taken down completely, leaving visitors this message:

"There is no disguising the fact that we have been extremely unhappy with the recent decision of NBC Universal to not only retain Keith Olbermann for four more years but to elevate him in an unprecedented fashion. We had held out hope that MSNBC would allow Olbermann's contract to expire even up until the last few weeks. But the deal is done and our Countdown Clock expired at midnight on March 1, 2007.

"Given this, we have come to the conclusion that we have done more harm than good over the past 2+ years in keeping Olbermann in the public eye at a time when few were watching his show and even less cared about his assault on the journalistic standards we hold dear. So, after careful consideration and consultation with the entire staff, we have decided the time has come to retire OlbermannWatch.com.

"It's been a great run. We certainly had a lot of fun running the site but it's just been increasingly difficult to maintain our enthusiasm as Olbermann's ratings have increased and a compliant media has done everything to boost Olbermann and his show.

"We wish all of you the best over the next four, painful years.
Robert A. Cox
Managing Editor

Keeping Olbermann in the public eye, lol.

Maybe they've learned (though I doubt it) that you can't just oppose and spout rhetoric; you have to have the facts on your side. Fact is, Olbermann exposes hypocrisy and failings, while FOX covers them up. People want to KNOW.