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News Hound Demographic Results

Reported by Janie - September 13, 2006 -

A few weeks ago, the News Hounds ran a poll to find out statistics about our readers that would assist us with advertising. We've reviewed the results, and after much curiosity from our readers, we are releasing the results of the poll. Please look below the fold to find these results.

Thanks to all that took the time to participate.

Q. 1 - Please indicate your National Origin.

United States: 86.3%
Europe: 6.1%
Canada: 2.5%
Asia/Pacific Rim: 2.2%
Other: 1.3%
Latin America/South America: .5%
Africa: .3%
Middle East: .3%
Mexico: .2%
Russia/Former Soviet Union: .2%


2. Please indicate your race/ethnicity.

White/Caucasian: 87%
Black/African American: 4%
Other: 3%
Hispanic: 3%
Asian/Pacific Islander: 2%
Native American: 1%


3. Please indicate your gender.

Male: 82%
Female: 18%


4. Please indicate your age.

51 - 64: 32%
41 - 50: 27%
31 - 40: 20%
21 - 30: 15%
65 or over: 4%
20 or under: 2%


5. Do you identify yourself as gay, lesbian, bisexual or transgendered?

Yes: 7%
No: 91%
Do Not Wish to Say: 2%


6. How long have you been reading News Hounds?

12 months but less than 18 months: 29%
18 months or more: 27%
6 months but less than 12 months: 23%
3 months but less than 6 months: 10%
Less than one month: 7%
1 month but less than 3 months: 4%


7. Do you participate in the News Hounds "Off-Topic" Forum?

Yes: 9%
No: 88%
No Answer: 4%


8. Have you recommended News Hounds to friends/family/colleagues?

Yes: 67%
No: 31%
No Answer: 4%


9. How often do you visit News Hounds?

Once per day: 33%
Multiple times per day: 25%
Multiple times per week: 25%
Once per week: 10%
Twice per month: 3%
Other: 2%
Once per month: 2%


10. Please indicate your household's yearly income.

$100,000 - $249,999: 22%
$75,000 - $99,999: 20%
$50,000 - $74,999: 19%
$35,000 - $49,999: 12%
Decline to state: 11%
$15,000 - $34,999: 9%
<$15,000: 4%
$250,000+: 3%


11. Please indicate your highest level of education. *

Bachelors: 35%
Some college: 23%
Masters: 18%
Associates Degree: 8%
High School Graduate/GED: 7%
Ph.D: 4%
Other: 4%
Some High School: 1%

* Many who selected "other" wrote-in "Juris/Legal" degrees.


12. Which US Political Party do you feel is best aligned with your interests?

Democratic Party: 60%
None at the moment: 18%
Green Party: 6%
Independent Party: 6%
Libertarian Party: 4%
Republican Party: 3%
Other: 3%