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News Corp. wants your children

Reported by Chrish - February 23, 2006

From BusinessWeek:

"Top executives from News Corp. (NWS ) and its Fox Television Stations unit announced at a Manhattan press conference Feb. 22 that the media giant will launch a new TV network, called My Network TV, in September.

Targeted at the youth market, My Network TV aims to write its own rules, starting with all-year original programming and un-soapy soaps."

"The network will be backboned by 10 Fox-owned broadcast stations in major markets that were left without a network affiliation when UPN merged with the WB to form CW in late January. Fox Television Stations Chief Executive Jack Abernethy said My Network TV would immediately seek other affiliates.

Like the CW, My Network TV is aiming for a young audience. It's hard not to notice that My Network TV has a name remarkably consonant with Fox's hot online youth destination MySpace.com, though Abernethy denied to reporters that this was intentional. "

Comment: Snort! Sure it wasn't.

Read the rest at Businessweek Online.

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