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Why Aren't Brent Bozell & the Parents Television Council Screaming About This?

Reported by Melanie - December 6, 2005

Earlier this year I noticed that Neil Cavuto, the Fox "business news" anchor who presents himself as a straight laced, God-fearing, flag-waving, prudish, right wing conservative, aired more segments featuring nearly-nude women during his 4:00 p.m. ET program than any other anchor on daytime cable news. As a result, I decided to keep track of his sex segments (almost always containing what must be R-rated video) and at the end of June I posted the results I'd compiled over a six month period.

Maybe it's the Low Ratings For FNC In the 25-54 Demo group, maybe it isn't, but after a lull, Cavuto's at it again.

Last Friday Cavuto repeated a news blurb about Jessica Simpson, complete with sexy video of Simpson "humping" a car that Fox aired several times during the hour. Yesterday Cavuto was enamored with video of Playboy "bunnies" as he hyped a story about Playboy starting a new "bod-casting" service. Today (December 6, 2005), it was Victoria's Secret models.

It all began at the top of the program (4:00 p.m. ET) during Cavuto's intro. As video of models looking like this and this slinking up and down a runway aired, Cavuto hyped an upcoming segment: "And, something definitely biological about the Victoria's Secret fashion shows. Super hot. Super models. Super here. The runway ladies on their big business." (Fox aired the same video every time the segment was promoted (see below)).

At 4:08 p.m. ET, over a chyron that read "Secret's Out!" Cavuto said: "Look what fell under my Christmas tree today. The Victoria's Secret fashion show. It airs in just a few hours but a few of the models are here with me live!" Fox switched to video of a VS model at the fashion show filming. She said, "Hi Neil, it's Heidi and we have missed you here back stage at Victoria's Secret. I hope that you will be here next time. I send you a big kiss over the television." The model then blew Cavuto an air kiss.

At 4:17 p.m. ET, over a chyron that read, "'Model' Guests!" Cavuto again hyped the upcoming segment: "Get the kids out of the room. We're giving you ample warning. The models from Victoria's Secret are here, live, in person! Never have so many been on just one show short of that show."

4:25 p.m. ET: During a roundtable discussion a red chyron popped up: "Coming Up: 4 Victoria's Secret Models w/Neil Cavuto. Don't Miss It!!!"

4:35 p.m. ET: Heading to a commercial break, over a chyron that read, "Play-by-Play!" Cavuto said, "All right. Still to come - they're hot, they're sexy and ah, well, they're here. Meet the models of Victoria's Secret and get some play-by-play of this year's very big business, the fashion show. Yes, it is a business story. I'll explain that."

4:44 p.m. ET Fox aired a live shot of the Victoria's Secret models hanging out in the "green room." One of them was "reading" a copy of Cavuto's new book, and the roving cameraman made sure he got a good shot of the cover. In the background, Cavuto promoted the segment while the song, "The Most Wonderful Time of Year" played in the background: "Well, you know it is the most wonderful time of the year when you are surrounded by some of the most beautiful women in the world. The angels of Victoria's Secret are here. The show is on tonight but you only have to wait until we come back from our break to catch them."

4:48 p.m. ET: The segment with the four Victoria's Secret models began. The chyron at the bottom of the screen read, "The Big Show!" An additional guest was the CEO of Victoria's Secret who repeatedly referred to the women as "girls." Cavuto never did explain how the segment related to business but he did ask what the models thought about fundamentalists who "are offended" by what they do (it's "a show," it's all about illusion," everyone "wants to be sexy"), and whether they are offended "when men ogle you" (no), and "Who has the wings?" (they all do).

Comment: As I said in the title, sex trafficking "prude," but in Cavuto's case the prude part is only an act. He has a reputation of being a conservative, buttoned up guy, but he airs more sex segments during an hour when children are watching (his show airs at 3:00 p.m. Central time, 2:00 p.m. Mountain, and 1:00 p.m. Pacific) than anyone else on daytime cable news. Why aren't Brent Bozell and the Parents Television Council screaming about this?

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