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Fox Jams JibJab Video About Outsourcing Into a (Wal-Mart) Box

Reported by Melanie - October 14, 2005

One of the last segments on Your World w/Neil Cavuto today (October 14, 2005) featured Greg and Evan Spiridellis, brothers who founded JibJab Media, Inc. You may remember JibJab -- last year they were in the news for having produced some very clever, online, animated political shorts.

One of their newest animated shorts is titled "Big Box Mart." During his introduction of the two, substitute host Stuart Varney said Big Box Mart was "clearly taking aim, right, front, and center," at Wal-Mart. Varney said, "It really is pretty obvious," and he wondered if the brothers were trying to be "funny or biting."

Greg Spiridellis spoke first. He said they have "always used humor to tackle tough issues and the outsourcing of American jobs to low wage countries to support everyday low prices is just as serious as the absurdity of the political dialogue in the 2004 election. So..."

Not wanting to go there, Varney interrupted: "You're very much left of center, right? I mean, let's not beat about the bush, you're left of center."

Greg Spiridellis again: "Oh, no! Not at all!" He said, "This is a tough issue but I would definitely not characterize ourselves as left of center."

Making a statement of alleged fact, Varney said: "But you don't like Wal-Mart, you're opposed to Wal-Mart."

Evan Spiridellis: "No. This isn't about any one company. This is about a serious issue which is jobs leaving this country to meet the demands of lower prices that everybody expects as a consumer."

Varney: "Let me tell you what Wal-Mart had to say. We called them up and said the JibJab guys are coming at you. What are you gonna say?" Varney read a statement from Wal-Mart in which they said when "cheap shots" are "taken at our associates, we stand up for them." Wal-Mart said it looks forward "to the sequel that lampoons Wal-Mart's critics."

Greg Spiridellis said they were "pretty busy" right now but they'd "definitely take it [making a sequel] into consideration."

Comment: Watch the video. It's 2 minutes, 24 seconds long. It's short and sweet and it packs a clear, strong message into those 2-1/2 minutes. It is truly amazing that Wal-Mart, a company with a budget as big as some nations, feels threatened by a 2-1/2 minute online video short. But it, with the help of its bad boy corporate buddy, Fox News, felt the need to put the Spiridellis brothers into a big box of their own, that being that they're "left of center," "opposed to Wal-Mart," and taking "cheap shots" at Wal-Mart employees. This is corporate media running interference for its corporate brethren -- vilifying the source and ignoring an issue important to workers who remain, for the most part, voiceless.

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