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When the News is Good, the Message is Clear

Reported by Melanie - April 21, 2005

Neil Cavuto positively beamed as he opened this show and announced the gains on "the street" today (April 21, 2005). After an introduction and the swooshes and bells of a "Biz Alert," Cavuto tossed to Brenda Buttner. Buttner was at the New York Stock Exchange, something rarely seen on Fox. Buttner crowed about today's gains and about corporate earnings. Next came Dagen McDowell who reported on such things as good inflation numbers (annual rates), bad inflation numbers (consumer prices), good profit numbers, and bad profit numbers. During McDowell's report, the banner at the bottom of the screen read: "Dow Soars 205 Points or 2%."

After McDowell's report, Cavuto led a roundtable discussion with three guests. Their message was that even with its wild fluctuations, Wall Street's the place to be. A few minutes later, after more bells, whistles, and swooshes and another "Biz Alert," Cavuto reviewed the closing numbers again. As he spoke, the numbers were prominently displayed on the screen.

Comment: Fox was clearly able to get today's good news out to its viewers. Too bad it doesn't do the same when the news is bad (examples below).

Not Exactly "Reality Based" Programming
Want Business News? Forget Neil Cavuto
The News is Always Good in Neil's World

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