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FOX Entertainment to Provide TV for Your Cell Phone

Reported by Marie Therese - November 12, 2004 -

Seth Sutel of Associated Press reported this on November 11, 2004:

"The Twentieth Century Fox studio, a veteran of the big screen and the TV screen, is about to break into an entirely new realm: the really little screen, the kind that comes on a cell phone. Vodafone will begin offering the one-minute epidosdes of 24 in January in the United Kingdom."

"In what appeared to be the first arrangement of its kind, Twentieth Century Fox said Wednesday it would create a unique series of one-minute dramas based on its hit show 24 exclusively for a new high-speed wireless service being offered by Vodafone, the world's biggest cell phone company."

"Vodafone will begin offering the one-minute epidosdes in January in the United Kingdom, coinciding with the start of the fourth season of the show on a satellite TV service."

"The 'mobisodes,' as they're being called, will be introduced later in 2005 in up to 23 more countries where Vodafone operates, mainly in Europe, as well as in the United States through the company's Verizon Wireless joint venture."

"The deal is part of a broader agreement between Fox Entertainment Group and London-based Vodafone under which Fox, the entertainment unit of Rupert Murdoch's News Corp., will develop other programming to be viewed on the phones."

"In March, the new Vodafone service, to be called Vodafone live! with 3G, will also offer trailers and clips of movies under a "Movie of the Month" service, the first one being Bridget Jones: The Edge of Reason."

Later:

"The announcement came on the same day that Vodafone announced the launch of its long-delayed high-speed wireless services across much of Europe. The launch ended a wait of several years since Vodafone spent billions to acquire licenses to use more of the public airwaves to deliver the new services, which are known as "3G" in the wireless industry." (End of excerpt.)

Thanks go to Chris, one of our readers, for the lead on this story.

COMMENT

Movie and TV promos first, then - gasp! - FOX News on your cell phone.

What's worse, imagine FOX News having your cell phone number! Yikes!

Can Big Brother be far behind?