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Swift Boat Veterans Hit Jackpot

Reported by Melanie - August 18, 2004 -

At 1:36 p.m. ET today (August 18, 2004) on Dayside w/Linda Vester, Vester tossed to Uma Pemmaraju to promo the next hour, Fox News Live (2:00 p.m. ET). Pemmaraju said it appeared that the Swift Boat Veterans' ad was "having an impact" on undecided voters, and that would be one of the topics discussed.

COMMENT: By mentioning this is in the promo, Fox can kill two birds with one stone. This very controversial issue gets a bit of air time during Dayside, and then the audience gets expanded coverage in the following hour. If the Swift Boat Veterans' ad is having an impact, Fox will doubtless keep the issue alive, one way or another, which they appear to be doing a good job of already.