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Which is Which?

Reported by Melanie - August 13, 2004 -

Yes, I'll say this is picky too, as Nancy did in her post earlier today about how Brigitte Quinn and Lauren Green pronounced "grande dame" this morning when reporting the death of Julia Child. My picky thing: The casual and unprofessional use of video during today's (August 13, 2004) Dayside w/Linda Vester (Mike Jarrick substituting).

Coverage of hurricane Charley took up the first ten minutes of the show. The first segment was with Jamie Colby at the National Hurricane Center, the second was with Greg Kelly in Tampa, Florida, and the third, a fireman who, along with his family, had decided to "tough it out" in their home on Palm Island, Florida. Throughout these three segments, unidentified video was shown of waves crashing onto a sea wall, fields of large trees stripped of their leaves and branches, stretches of rubble, and one completely collapsed small building with the foundation visible under the rubble, etc.

Then, at 1:34 p.m., during a news break, Alisyn Camerota reported that three people had been killed in a tornado in North Carolina. During that report, some of the same video aired that was used during the earlier reporting on the approaching Charley in Florida. In particular, the collapsed small building with the visible foundation.

COMMENT: The footage of the severe destruction couldn't have come from Florida. Wind and water levels haven't reached that stage yet. Charley is predicted to hit approximately two hours from now. Was the footage used in the report about the North Carolina tornado shot in North Carolina? If so, why was it used during reporting about Florida and Charley? Was that footage "file" footage from another place and time altogether? We don't know.

One would assume that video shown during a news report is related to the news being reported. If the video is being shown for illustrative purposes and is not directly associated with the news being presented, it should be identified as such.

When a news organization is sloppy in word pronunciation as it was in pronouncing "grande dame" this morning, or in using identical, unidentified video when reporting on events in two different locations, it undermines its own credibility and causes one to wonder what else it's being sloppy about.