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Cavuto's Abuse of Power

Reported by Melanie - July 7, 2004 -

As he has just about every day for more than a month, Neil Cavuto ended his Your World show today (July 7, 2004, 4:58 p.m. ET) by reading emails. As has become his custom, he reads several emails about his book More Than Money: True Stories of People who Learned Life's Ultimate Lesson at the end of each show. As Cavuto reads, a picture of the cover of his book is shown in the upper left hand quarter of the screen.

Cavuto's book has been on the New York Times bestseller list for four weeks. Not only does Cavuto have Fox as the megaphone through which he can advertise, for his own enrichment, but he's adding to the coffers of Fox's parent company, News Corp. as well. News Corp.'s subsidiary, Regan Books, is the publisher of Cavuto's book.

This abuse of power, on Cavuto's and Fox's part, sickens me. It's wrong for self-promotion like this to take place during what's billed as a business news program, on what's billed as a cable news network. It's wrong to foist advertising, which in this case is making both Cavuto and News Corp. richer, on unsuspecting, trusting viewers, and making it look like news.

For details on how Cavuto abuses the public trust with shameless book promotions, go to the category News Corp. Hegemony under the "News Networks" section of our home page.