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Love the Messenger but not the Message

Reported by Melanie - July 1, 2004 -

At 4:06 p.m. ET today (July 1, 2004) on Your World w/Neil Cavuto, the show cut to video (no audio) of President Bush delivering a speech in the White House. Cavuto told the viewers Bush was marking the 40th anniversary of the "civil rights movement" (more accurately, the 40th anniversary of the signing of the Civil Rights Act of 1964).

I immediately switched to MSNBC and CNN, who were carrying the speech with audio. Fox continued to carry the Bush video (still no audio) on a split screen, while Cavuto proceeded with his show. Fox cut the live video after about 40 seconds. MSNBC and CNN carried the speech (with audio), uninterrupted, until its conclusion, approximately five minutes later.

COMMENT: First, Fox leads in live coverage of President Bush. They cut away to show Bush walking from car to plane or from plane to car. They cover his major speeches, they cover his minor speeches. They work Bush live in whenever they can. Second, Fox, MSNBC and CNN follow each other like lemmings when it comes to going to live events. If one cuts to a live event, not to be out done, the others soon follow.

My gut reaction is that Fox must find the subject of civil rights overwhelmingly irrelevant if they'd forgo an opportunity to show Bush, live, in the White House, while he's delivering a speech on that subject. Passing on an opportunity to spotlight George Bush is totally uncharacteristic for Fox